Virgin Records broke all the rules when they released Mike Oldfield’s Tubular Bells. No-one else wanted this hard-to-define album. And then it stayed in the charts for 279 weeks and has gone on to sell nearly four million copies.
That was 40 years ago. Since then, Virgin Records have continued to break the rules, releasing mould-shattering albums and promoting musicians that other labels were afraid to handle.
When it came to marking their 40th birthday, Virgin Records asked TiRA to come up with a theme, and then roll it out across the anniversary gigs, book, exhibition and fundraisers. We focused on the idea of disruption, which is at the heart of the Virgin philosophy. True to that, Virgin let us – and many of their artists - loose on their logo.