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Royal Conservatoire of Scotland

Stand set out to create a marque that captured the variety of courses on offer at the Conservatoire. We started by trying to find a constant — a visual link between the disciplines. We found this link in the visual language of multi-track sequencers. Software such as Logic, Final Cut Pro or GarageBand use multiple lanes of information to capture performances. We immediately caught onto the notion of channels (bass, drums, vocals, video, scripts and scenes) representing the various department disciplines — which all come together to form the overall performance — the Conservatoire.

The final marque is a vertical representation of these multi-track lanes, forming the letters R, C and S. This is intentionally discreet. The grid also represents Glasgow — the Conservatoire’s home. Customised serif typography was chosen to balance and soften the geometric nature of the graphic and this sans/serif interplay is applied throughout the brand literature.

stand-united.co.uk

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